One Day Workshop

Sarah Jayne Fell 5 June 2018 brand, branding, content creation, mobile content, one day workshop, storytelling, strategy, toolbox, workshop 0 Comments

“High-quality web content that is useful, useable and enjoyable is one of the greatest competitive advantages you can create for yourself online” – Kristina Halvorson

At the heart of great content is an understanding of the importance of strategic differentiation and how to create that differentiation for your brand in a crowded online space.

Our very interactive, highly informative and insightful ONE DAY WORKSHOP, presented by co-founders Delia de Villiers and Sarah Jayne Fell, will equip you with the tools, techniques and tricks needed to elevate your brand’s content offering in a thoughtful, interesting and relevant way.

Workshop: Optimise your online presence on a budget

Sarah Jayne Fell 3 February 2017 algorithm, brand, content, Facebook, newsletters, resources, social media, workshop 0 Comments

Cash flow is a real thing! We hear you and we understand that often, especially if you’re running a small business, you simply don’t have the budget for elaborate marketing campaigns (even though you know it is very important).

That’s why we’re lending a helping hand in the form of an interactive workshop to share with you everything we know about optimising your web presence on a budget.

Begin with brand

Sarah Jayne Fell 4 October 2016 brand, branding, strategy 2 Comments

Brand/branding is a sexy term. All the cool kids (Apple, Google, Nike etc.) are seen as brands, rather than businesses per se. Brands are what teenagers covet and trendsetters worship. But ultimately branding is what sets the brilliant apart from the bla.

Considered more severely, good branding can elevate an average product into something awesome and, similarly, a lack of branding or inappropriate branding can significantly devalue or diminish an amazing product.

Let’s talk content strategy

Sarah Jayne Fell 15 June 2016 blog, brand, business, content, content calendar, content pillars, marketing, mindmap, plan, product, psychology, SEO, service, Simon Sinek, storytelling, strategy, TED, topics 0 Comments

Strategy is a great word. It’s one of those mid-weight ones that can effortlessly be thrown into discussions to take it up just that notch or two.

But dig a little deeper and it soon becomes apparent that there is a lot of uncertainty around what strategy, and content strategy in particular, really means.

Workshop: Content marketing for shop owners

Sarah Jayne Fell 7 June 2016 blogs, brand, branding, content marketing, digital, ecommerce, learning, mailer, newsletter, online shop, platforms, resources, Shopstar, social media, storytelling, tools, workshop 3 Comments

Do you have an online shop but you’re somehow just not driving the sales you thought you would?

While a functional, user-friendly and beautiful e-commerce platform is an essential part of your online selling efforts, a shop in itself will not sell your product.

Content marketing can help your sales by creating brand awareness and nurturing a community of people interested and inspired by your offering, which ultimately creates brand recognition and loyalty to drive those sales.

Make your marque

Sarah Jayne Fell 4 May 2016 brand, business, designer, font, graphics, logo, marque, Milton Glaser, symbols 1 Comment

“What’s in a name?” Shakespeare famously asked. But that was hundreds of years ago. Perhaps the more prevalent question today is “what’s in a logo?”

Tips for getting your work featured by a blogger

Sarah Jayne Fell 18 April 2016 audience, blog, blogger, brand, content, copy, hashtag, images, Lana Kenney, Lanalou Style, launch, marketing, online shop, product, relationships, Shopstar, social media, stories 0 Comments

On Thursday, 14 April 2016, Shopstar hosted prolific blogger Lana Kenney of Lanalou Style at their monthly Echat, held at Truth Coffee at Prestwich Memorial in Cape Town.

Lana’s been blogging since 2009, having grown her lifestyle blog into one of the biggest of its kind in South Africa. At this intimate event she shared tips with online shop owners for how to get their work noticed and featured by bloggers.

Here are some of the key takeouts she shared:

Why a content calendar is a good plan

Sarah Jayne Fell 11 April 2016 blog, brand, channel, content, content calendar, content marketing, content theme, editorial calendar, Facebook, guideline, images, Instagram, marketing, media, milestones, newsletter, plan, platform, social media, Twitter 1 Comment

“Plans are of little importance, but planning is essential”, Winston Churchill once said.

These wise words are especially relevant to content calendars. The content calendar itself is not as important as it is to use it for guiding your content production and dissemination.

Copy that

Sarah Jayne Fell 10 November 2015 brand, communicate, content calendar, copy, copywriting, diction, exclamation marks, grammar, Mediclinic, spelling, style, tone, Zando 0 Comments

Some sources reckon we read 50 000 words a day. Others estimate that number to be closer to half a million. Whichever it is, we’re exposed to many words every day.

For anybody using words to grow their business this can be daunting. When it comes to online marketing there’s no time for mincing words. Your copy needs to be clear, concise and creative. It also needs to have a clear tone and style that distinguishes your offering and establishes your identity in some very crowded spaces.

CONTENT LAB

One Day Workshop

“High-quality web content that is useful, useable and enjoyable is one of the greatest competitive advantages you can create for yourself online” – Kristina Halvorson

Begin with brand

Let’s talk content strategy

Make your marque

Copy that

Welcome to the Content Lab!

A blog by One Day Company and content hub for digital news and tips on content creation, online publishing and digital strategy.

Newsletter

Categories

Recent Posts

Tags