We are One Day Company



What We Do

One Day Company is a content and design studio with a difference.

Traditional advertising is no longer enough. People don’t want to be talked at. They want to be talked to. About things they care about. About things their friends, their colleagues and their families care about.

We specialise in online marketing with a human-centred approach. Marrying content strategy with effective communication design we help brands tell stories that clients and customers are interested in and want to share with the people in their lives.

What’s your story?

Why one day?

All big dreams start with One day…

One day speaks of storytelling. Of aspiration. It’s as much about our dream to build a company and a brand that does work we can be proud of as it is about our clients’ journey towards success.

With the right passion and determination and the people invested in your story, one day might come sooner than you think.

Let us show you how.


Who We are

Our team are specialists in brand communication, digital strategy and content creation for the web. We understand your online presence needs to be a seamless and consistent expression of your brand and its physical manifestation. Bringing 15 years’ collective experience in media and publishing and online marketing, with a focus on the creative sectors and powerful brands, we know that content means better marketing.

Sarah Jayne Fell

A love for creative content, great writing and useful tech has moulded Sarah Jayne Fell’s career into an exploration of how digital media can drive communication and creative expression between individuals, brands and publishers.

After completing a degree in Media and Communication, Philosophy and English at UKZN in Durban, followed by an honours degree in literature and creative writing, she moved to Cape Town in 2008 to pursue a creative career. Passionate about the arts, with the organisational skills of an accountant and a problem solver at heart, she quickly grew into strategic management roles within the creative industries while always incorporating writing and content production into her portfolio.

Sarah cut her teeth in publishing, as editor of independent pop culture magazine One Small Seed as it segued from print into a multimedia company that included online TV, digital magazines and its own creative social network. From there, a stint at a digital media agency creating content for large corporate clients like Shell and General Motors saw her fully embracing the digital landscape and what it meant for brands. From 2012 to 2015 she headed up the digital team at Design Indaba, working on redesigning and repositioning its primary online platform, designindaba.com, and developing a host of others. At this stimulating, forward-thinking creative institution she gained invaluable experience in digital product management, content strategy, online marketing and web technology.

At the same time, she learnt to design and develop in WordPress and took various courses in web languages and UX.

Increasingly interested in content marketing, it became time to combine all these skills in a new dynamic and collaborative environment. One Day Company is that place, and with a growing portfolio of diverse clients, exciting projects and a network of brilliant freelancers, she’s hoping this bio can be left in peace for the foreseeable future.

And in case you thought she was all work and no fun, when Sarah is not preoccupied in the land of digital you might find her in a painting studio, doing a yoga headstand or debating the virtues of a good Shiraz or Viognier, depending on the time of year.

Follow her on Instagram or Twitter for more on that.

Founded by Sarah Jayne Fell in 2014 as one of the earliest content agencies in Cape Town, One Day Company operates as a small and dynamic project-based operation that sources the right people for the job, for every job.

We understand that no creative project has a one-size-fits-all solution, and so we approach each unique client and project with fresh eyes and an open mind. Starting with a consultation and creative brainstorm session, we will work with you to craft the perfect solution for your brand.

We are privileged to be able to indulge ourselves in one thing: we only do work with people and brands whose work we believe in. The end result is authenticity executed with genuine passion, which is something nobody can fake!

Because underlying every business is a set of values that needs to permeate the work that you do, just as ours underscore everything we work on.

Do good work. Love your work. It’s as simple as that really.

our clients

We work in partnership with brands from the creative and design sectors and SMEs striving to stand out in their industries.

Design Joburg

advertising, community management, design, Design Joburg, event marketing, interior design, online marketing, sales, social media, tradeshow

Swan Café

Cape Town, copywriting, ecommerce, public relations, restaurant, social media, website


content, design, digital, Lifestyle, magazine, marketing, online magazine, online publishing, social media, website

ANON. Pop Up Art Show

advertising, art activism, art curation, art exhibition, community management, content creation, design, event marketing, online marketing, self-initiated project, social media

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