On newsletter signups: To pop up or not to pop up?

Sarah Jayne Fell 13 July 2017 copywriting, ecommerce, email, marketing, newsletter, newsletter popups, online shop, user experience, web design 0 Comments

Or: The artful seduction of getting someone to sign up to your newsletter.

Newsletter popups. You know those irritating things that pop up on a website the minute you land, or obstruct your screen while you’re trying to read? The variation is endless and yet the message is essentially the same (“Sign up to our newsletter”) with the intent generally also being the same (“We want your email address to market at you”). Maybe it’s to sell things to you, maybe it’s to get you to read articles to get advertisers to sell to you… you get the drift.

If you do only one content marketing thing let it be this

Sarah Jayne Fell 6 July 2017 analytics, clickbait, content, content marketing, creativity, emailers, inbound marketing, mail client, MailChimp, newsletter, spam, statistics, strategy 0 Comments

Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.

Great newsletter signup popups

Sarah Jayne Fell 6 August 2016 copy, copywriting, email, inbound marketing, newsletter, signup 1 Comment

As content marketers we believe there are plenty of, sometimes unexpected, opportunities to be clever about copy and content.

We’re talking about your newsletter popup, your contact page or your FAQs tab. Why should the nitty-gritty content stuff be boring as bricks? Why not use it as an opportunity to make people smile, or draw them into your brand ethos.

Here are a couple of fantastic examples of brands that have great copy on their newsletter signup forms. Since these kinds of popups can sometimes be rather annoying, if the content is interesting or unexpected it can really add to the goodwill of your brand – and hopefully get people to sign up to your newsletter!

Workshop: Content marketing for shop owners

Sarah Jayne Fell 7 June 2016 blogs, brand, branding, content marketing, digital, ecommerce, learning, mailer, newsletter, online shop, platforms, resources, Shopstar, social media, storytelling, tools, workshop 3 Comments

Do you have an online shop but you’re somehow just not driving the sales you thought you would?

While a functional, user-friendly and beautiful e-commerce platform is an essential part of your online selling efforts, a shop in itself will not sell your product.

Content marketing can help your sales by creating brand awareness and nurturing a community of people interested and inspired by your offering, which ultimately creates brand recognition and loyalty to drive those sales.

Why a content calendar is a good plan

Sarah Jayne Fell 11 April 2016 blog, brand, channel, content, content calendar, content marketing, content theme, editorial calendar, Facebook, guideline, images, Instagram, marketing, media, milestones, newsletter, plan, platform, social media, Twitter 1 Comment

“Plans are of little importance, but planning is essential”, Winston Churchill once said.

These wise words are especially relevant to content calendars. The content calendar itself is not as important as it is to use it for guiding your content production and dissemination.

Welcome to the Content Lab!

A blog by One Day Company and content hub for digital news and tips on content creation, online publishing and digital strategy.

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