Strategy is a great word. It’s one of those mid-weight ones that can effortlessly be thrown into discussions to take it up just that notch or two.
But dig a little deeper and it soon becomes apparent that there is a lot of uncertainty around what strategy, and content strategy in particular, really means.
On Thursday, 14 April 2016, Shopstar hosted prolific blogger Lana Kenney of Lanalou Style at their monthly Echat, held at Truth Coffee at Prestwich Memorial in Cape Town.
Lana’s been blogging since 2009, having grown her lifestyle blog into one of the biggest of its kind in South Africa. At this intimate event she shared tips with online shop owners for how to get their work noticed and featured by bloggers.
Here are some of the key takeouts she shared:
Dove’s Real Beauty campaign is one of the best examples of content marketing.