Instagram content strategy guide – how to determine what to post (video)

The great 1960s essayist Joan Didion said, “I write entirely to find out what I’m thinking, what I’m looking at, what I see and what it means. What I want and what I fear.”

Stephen King is similarly quoted as saying, “I write to find out what I think.”

The thinking behind both of these is expressed really well in this video on Instagram content strategy – that it is through articulation that we come to know our thoughts and opinions, and that articulation is key to expertise. In writing we formulate our thoughts and in making them clearer to ourselves become more articulate in our thinking and our expression.

Enter Instagram – up there with one of the most prevalent platforms for self-expression, and that now applies not only to individuals but to brands too. So, how do we decide what to post on Instagram, or social media generally, and how?

Watch this in-depth whiteboard session by The Futur on Instagram content strategy to dive deep into this topic.

Lifestyling.co.za – a new online publication

We always love a side project – and lockdown in South Africa has been the best time for embracing digital tools and investing in online platforms. For many businesses it’s been an accelerator – for better or for worse – and one notable outcome in our industry has been the very sad closure of a number of print publications. But it’s also made room for a new brand of online magazine. One that favours quality content over quantity, in-depth reads over clickbait and fake news, and which retains the keen art direction and aesthetic of the glossy magazines we’ve recently said goodbye to.

Enter Lifestyling.co.za, a “new online source that heroes informed aesthetics, opinions and insights,” and which showcases both South African and international design and culture, including art, music, food and wine.

Digital tools and tips to ease your online workflow

In the midst of the COVID-19 lockdown I was invited to host an online discussion for The Strategy Circle entitled “Digital tools and tips to ease your online workflow”. Coming from a broad digital background including online publishing, content marketing, web development and project management, this is a vast topic for me to approach – as diverse as business itself. It’s tough to hone in, in enough detail, in a way that covers everybody’s unique business needs in an hour discussion.

The way I see it, “online” or “digital” is no longer a tool you sometimes use or a division of your company – for many businesses it’s the future (if not present!) of your business operations. The COVID-19 lockdown period has catapulted many businesses from digital reluctants to a state of more tech savvy than they’ve ever been – and learning. And it’s a future that, now more than ever, we all have to embrace as a new reality.

As a follow-up I promised to share a list of some of my favourite online tools that for me really help to save time, streamline workflows, increase productivity, save money or really just put important business systems in place. I’ll do that here, so that I can share it easily with those who were – and weren’t – at the workshop session, and I’ll add to it over time as things change or new tools come up.

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Surviving COVID-19: here’s how businesses are innovating in a time of crisis

Now is the time for businesses to act fast. We’re seeing local businesses adapt their strategies with smart marketing ideas and operational gear shifts — while some are starting new endeavours altogether. Here are some tools to ensure your business survives the time of crisis while you keep connected with your customers, clients and tribe-at-large during this global pandemic.

Photo by David Hofmann on Unsplash

The world is in a panic and it’s easy to see why: countries have closed their borders, cities are shutting down, the economy is at a borderline standstill and some of us haven’t left the house in more than a week and counting. This is particularly scary for businesses that require physical interaction and real-world services to bring in money: restaurants and the hospitality industry, exercise and educational classes, anyone in the events industry and entertainment, production-heavy businesses with large teams working in factories or workshops. The list is long and businesses are shutting down at the mere possibility of a month without revenue. In South Africa where so much is hand-to-mouth, that is the reality many businesses face.

On the other hand, we’re seeing businesses innovate in ways they never have before.

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What’s in a brand story?

Why Story?

Storytelling has been a buzzword in the creative industries, in particular advertising and marketing, for some time now. What started as ancient conversations around a campfire turned into bedtime stories in bunk beds, the novel, the film. Soon advertising caught on. All the best TV ads of our generation told a good story. (Think of that VW ad set to the lyrics, “I remember the days of my life…”)

Now we talk about brand story, and for those not in the industry, this leap may be a bit mind-boggling. This is not just your company history or your CV, although that may come into it. It’s bigger than a list of facts or linear timeline. It’s more about the “who” and the “why” behind your business, the “what gets you out of bed in the morning”. Think about how those bedtime stories elicited emotion, inspired imagination, evoked understanding, trust, and sympathy. Now we are a bit closer to telling your brand story.

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Google My Business and the importance of getting verified

Google My Business … the what and the why

For any company today, your online presence can make or break your business. So often, Google is the first touchpoint where a new customer experiences your brand. Using Google My Business, it’s possible for you to control just how you appear in Google search results  – and help to convert that first search into an enquiry, or a visit, or a sale.

Attract new customers with your free Google My Business listing. Here are five key reasons to get your business listed in Google, claimed (as your own business) and most importantly, verified.

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Art Venue, Cape Town – Photography Essay

One Day Co intern Jabulani Xaba shares his Cape Town experience through a photo essay: Art Venue, Cape Town

I remember listening to Swimming, an album by the late American rapper Mac Miller. “Life ain’t a life till you live it,” he said in one of his songs. The type of music that relates to you. That song that you can attach to a particular phase in your life. It is only when you have seen the world that you can share wisdom and tell stories.

This is my second time in Cape Town. The first was in December 2016. I’ve been here since September doing an internship with One Day Company, in pursuit of figuring out a career.

“What you do right now in your 20s will determine the kind of person that you will become in your 30s,” says Sarah Jayne Fell, co-founder of One Day Company.

This photography essay will take you through my experiences in Cape Town. As landscape photographer Destin Sparks said in one of his iconic quotes, “Photography is the story I fail to put into words.” This is a collection of photographs that illustrates the life I’ve experienced in the city of Cape Town.

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