The measure of excellent content is, arguably, its appeal to the reader who isn’t necessarily interested in the topic but becomes engrossed because it is well conceptualised, well researched, flawlessly written and beautifully presented.
Lately I’ve been particularly inspired by fashion brands that are doing a great job of content. Here’s a look at current favourites.
We invite you to join us for our 2016 Mandela Day project to bring the magic and power of books and reading to children of a disadvantaged community in Cape Town.
On Thursday, 14 April 2016, Shopstar hosted prolific blogger Lana Kenney of Lanalou Style at their monthly Echat, held at Truth Coffee at Prestwich Memorial in Cape Town.
Lana’s been blogging since 2009, having grown her lifestyle blog into one of the biggest of its kind in South Africa. At this intimate event she shared tips with online shop owners for how to get their work noticed and featured by bloggers.
Here are some of the key takeouts she shared: