1. Actions speak louder than words
While it’s often a good idea to sing your brand’s praises, talk is cheap. In business, as in life, what really counts is showing your customers how cool/ interesting/ethical/committed/relevant you are.
Your content is the best evidence of your expertise. Nobody knows your brand, product or even market better than you do and content marketing is a great way to position your brand exactly as you want.
At the Loeries Seminar in Cape Town last week, themes on storytelling and human emotion in marketing were hammered home. “The intersection between linear storytelling and social engagement is the next big thing,” said opening speaker PJ Pereira, quoting Dreamworks’ CEO Jeffrey Katzenberg.
An SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor…
That joke did the rounds on Twitter in early 2011 and the reason it was so popular was – well, let’s just say it wasn’t SEO.
Dove’s Real Beauty campaign is one of the best examples of content marketing.