Instagram content strategy guide – how to determine what to post (video)

The great 1960s essayist Joan Didion said, “I write entirely to find out what I’m thinking, what I’m looking at, what I see and what it means. What I want and what I fear.”

Stephen King is similarly quoted as saying, “I write to find out what I think.”

The thinking behind both of these is expressed really well in this video on Instagram content strategy – that it is through articulation that we come to know our thoughts and opinions, and that articulation is key to expertise. In writing we formulate our thoughts and in making them clearer to ourselves become more articulate in our thinking and our expression.

Enter Instagram – up there with one of the most prevalent platforms for self-expression, and that now applies not only to individuals but to brands too. So, how do we decide what to post on Instagram, or social media generally, and how?

Watch this in-depth whiteboard session by The Futur on Instagram content strategy to dive deep into this topic.

Digital tools and tips to ease your online workflow

In the midst of the COVID-19 lockdown I was invited to host an online discussion for The Strategy Circle entitled “Digital tools and tips to ease your online workflow”. Coming from a broad digital background including online publishing, content marketing, web development and project management, this is a vast topic for me to approach – as diverse as business itself. It’s tough to hone in, in enough detail, in a way that covers everybody’s unique business needs in an hour discussion.

The way I see it, “online” or “digital” is no longer a tool you sometimes use or a division of your company – for many businesses it’s the future (if not present!) of your business operations. The COVID-19 lockdown period has catapulted many businesses from digital reluctants to a state of more tech savvy than they’ve ever been – and learning. And it’s a future that, now more than ever, we all have to embrace as a new reality.

As a follow-up I promised to share a list of some of my favourite online tools that for me really help to save time, streamline workflows, increase productivity, save money or really just put important business systems in place. I’ll do that here, so that I can share it easily with those who were – and weren’t – at the workshop session, and I’ll add to it over time as things change or new tools come up.

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