Google My Business and the importance of getting verified

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Google My Business … the what and the why

For any company today, your online presence can make or break your business. So often, Google is the first touchpoint where a new customer experiences your brand. Using Google My Business, it’s possible for you to control just how you appear in Google search results  – and help to convert that first search into an enquiry, or a visit, or a sale.

Attract new customers with your free Google My Business listing. Here are five key reasons to get your business listed in Google, claimed (as your own business) and most importantly, verified.

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Let’s talk content strategy

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Strategy is a great word. It’s one of those mid-weight ones that can effortlessly be thrown into discussions to take it up just that notch or two.

But dig a little deeper and it soon becomes apparent that there is a lot of uncertainty around what strategy, and content strategy in particular, really means.

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SEO: content and beyond – part two (the critical bit)

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In Part One of this post, we went over the basic SEO boxes your website needs to tick. Think of these as the bare minimum your website must do methodically and consistently in order for Google to rank your site. Ironically, many so-called “SEO specialists” stop here, and a basic website build often (alarmingly) may not even include all of them.

But to leapfrog from SEO circa the 2000s to SEO today, the “bare minimum” is not enough.

So once you’ve ticked your boxes there are a few more magic ingredients, and it starts with this:

Content marketing is the future of SEO

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5 Reasons your brand should be doing content marketing

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1. Actions speak louder than words

While it’s often a good idea to sing your brand’s praises, talk is cheap. In business, as in life, what really counts is showing your customers how cool/ interesting/ethical/committed/relevant you are.

Your content is the best evidence of your expertise. Nobody knows your brand, product or even market better than you do and content marketing is a great way to position your brand exactly as you want.

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