Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.
Inspiration is everywhere. Of course it has always been everywhere but it seems to be more of a commodity these days thanks to the internet and social media.
Grandiose a term as it may be, inspiration is also somewhat wishy washy. Defined as “the process of being mentally stimulated to do or feel something, especially to do something creative”, it implies that the capacity for action exists but it doesn’t mean the action will happen.
Today Instagram, the social media network that started out as a photo editing app for iOS back in 2010, has 500 million users, of which 60% use Instagram every single day, according to the official Instagram blog.
That’s an impressive number for a social media channel driven exclusively by photos and videos. It’s a channel that brands with a creative/design slant can’t afford to ignore. The key to a successful Instagram account is a strategic and consistent approach, underpinned by plenty of creativity and clear communication.
At a masterclass with Michael Wolff held during Design Indaba last week, the branding and communications design guru shared “The Story of Four Rooms” – an allegory about the creative process of producing commercial work.
As brands are increasingly waking up to the importance of content as a fundamental building block of their marketing strategy, the question for many remains: “What should my content be about?”
As the Content Strategist rightly pointed out in this article, it is easy if you’re Nike or GoPro or some other inherently cool brand. But what if your business is banking or insurance… or washing powder?