From pillar to post

Sarah Jayne Fell 7 February 2017 branding, content, content pillars 0 Comments

While content definitely exists to please your reader it also needs to serve your brand.

The right content helps to build your brand’s authority, elevating it to a position of trust with your target audience.

Content needs to be interesting, engaging, informative and entertaining. It also happens to be competing with, literally, millions of other pieces of content that are likely to be equally interesting, engaging, informative and entertaining. And then on top of all of this you also need to ensure that your brand’s content isn’t always self-referential.

Workshop: Optimise your online presence on a budget

Sarah Jayne Fell 3 February 2017 algorithm, brand, content, Facebook, newsletters, resources, social media, workshop 0 Comments

Cash flow is a real thing! We hear you and we understand that often, especially if you’re running a small business, you simply don’t have the budget for elaborate marketing campaigns (even though you know it is very important).

That’s why we’re lending a helping hand in the form of an interactive workshop to share with you everything we know about optimising your web presence on a budget.

Great newsletter signup popups

Sarah Jayne Fell 6 August 2016 copy, copywriting, email, inbound marketing, newsletter, signup 1 Comment

As content marketers we believe there are plenty of, sometimes unexpected, opportunities to be clever about copy and content.

We’re talking about your newsletter popup, your contact page or your FAQs tab. Why should the nitty-gritty content stuff be boring as bricks? Why not use it as an opportunity to make people smile, or draw them into your brand ethos.

Here are a couple of fantastic examples of brands that have great copy on their newsletter signup forms. Since these kinds of popups can sometimes be rather annoying, if the content is interesting or unexpected it can really add to the goodwill of your brand – and hopefully get people to sign up to your newsletter!

3 Fabulous fashion blogs

Sarah Jayne Fell 21 July 2016 Anthropologie, blogs, content, fashion, J.Crew, narrative, stories, Zady 0 Comments

The measure of excellent content is, arguably, its appeal to the reader who isn’t necessarily interested in the topic but becomes engrossed because it is well conceptualised, well researched, flawlessly written and beautifully presented.

Lately I’ve been particularly inspired by fashion brands that are doing a great job of content. Here’s a look at current favourites.

C… how to do it on Instagram

Sarah Jayne Fell 25 June 2016 Bearista, communication, community, consistency, content, creativity, hashtag, Instagram, Shopstar, social media, workshop 0 Comments

Today Instagram, the social media network that started out as a photo editing app for iOS back in 2010, has 500 million users, of which 60% use Instagram every single day, according to the official Instagram blog.

That’s an impressive number for a social media channel driven exclusively by photos and videos. It’s a channel that brands with a creative/design slant can’t afford to ignore. The key to a successful Instagram account is a strategic and consistent approach, underpinned by plenty of creativity and clear communication.

Let’s talk content strategy

Sarah Jayne Fell 15 June 2016 blog, brand, business, content, content calendar, content pillars, marketing, mindmap, plan, product, psychology, SEO, service, Simon Sinek, storytelling, strategy, TED, topics 0 Comments

Strategy is a great word. It’s one of those mid-weight ones that can effortlessly be thrown into discussions to take it up just that notch or two.

But dig a little deeper and it soon becomes apparent that there is a lot of uncertainty around what strategy, and content strategy in particular, really means.

Workshop: Content marketing for shop owners

Sarah Jayne Fell 7 June 2016 blogs, brand, branding, content marketing, digital, ecommerce, learning, mailer, newsletter, online shop, platforms, resources, Shopstar, social media, storytelling, tools, workshop 3 Comments

Do you have an online shop but you’re somehow just not driving the sales you thought you would?

While a functional, user-friendly and beautiful e-commerce platform is an essential part of your online selling efforts, a shop in itself will not sell your product.

Content marketing can help your sales by creating brand awareness and nurturing a community of people interested and inspired by your offering, which ultimately creates brand recognition and loyalty to drive those sales.

Why a content calendar is a good plan

Sarah Jayne Fell 11 April 2016 blog, brand, channel, content, content calendar, content marketing, content theme, editorial calendar, Facebook, guideline, images, Instagram, marketing, media, milestones, newsletter, plan, platform, social media, Twitter 1 Comment

“Plans are of little importance, but planning is essential”, Winston Churchill once said.

These wise words are especially relevant to content calendars. The content calendar itself is not as important as it is to use it for guiding your content production and dissemination.

Understanding innovation

Sarah Jayne Fell 23 November 2015 collaboration, empathy, entrepreneur, Greater Tygerberg Partnership, Henry Ford, Idea Couture, innovation, Patrick Collings, SnapScan, Steve Jobs, Tesla, Uber 0 Comments

Much like content, the term innovation is everywhere. Companies must innovate, individuals must think and act innovatively. Startups are changing the world through innovation. Think Uber, Tesla, Airbnb and SnapScan, to name a few.

At a workshop presented by the Greater Tygerberg Partnership on 18 November 2015, Patrick Collings, sub-Saharan managing director of Idea Couture, unpacked what innovation means, why it’s important and how it can be achieved because, as he says, “it’s innovation’s time to sit on the strategy throne”.

CONTENT LAB

From pillar to post

3 Fabulous fashion blogs

Let’s talk content strategy

Understanding innovation

Welcome to the Content Lab!

A blog by One Day Company and content hub for digital news and tips on content creation, online publishing and digital strategy.

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