Some sources reckon we read 50 000 words a day. Others estimate that number to be closer to half a million. Whichever it is, we’re exposed to many words every day.
For anybody using words to grow their business this can be daunting. When it comes to online marketing there’s no time for mincing words. Your copy needs to be clear, concise and creative. It also needs to have a clear tone and style that distinguishes your offering and establishes your identity in some very crowded spaces.
In Part One of this post, we went over the basic SEO boxes your website needs to tick. Think of these as the bare minimum your website must do methodically and consistently in order for Google to rank your site. Ironically, many so-called “SEO specialists” stop here, and a basic website build often (alarmingly) may not even include all of them.
But to leapfrog from SEO circa the 2000s to SEO today, the “bare minimum” is not enough.
So once you’ve ticked your boxes there are a few more magic ingredients, and it starts with this:
Understanding the importance of content marketing for your brand or business is one thing, but coming up with actual content ideas and topics is another. We shared 5 ideas to get you started and now, in the spirit of good content marketing practices, we share 5 more!
Content marketing is an essential part of growing your brand and business, but it can be a very time-consuming – and even challenging – task if it’s not your main area of expertise.
When it comes to optimising and streamlining your content marketing efforts using the right tool for the job can improve your productivity tenfold
Here are some of our favourite and most frequently used tools. Many of them are free or come at a minimal fee.
“Content marketing is great but I don’t know what my content should be about.”
This a common concern we hear from brand and business owners.
The short answer is that almost anything can be turned into content, so here are some prompts.
Content marketing is a cost-effective and authentic way to bring your audience closer to your brand. Here are five reasons your brand should be investing in content marketing.
With 300-million active users, brands can’t afford to ignore Instagram. It’s about turning every aspect of your product, brand and process into swoon-worthy eye candy that delights and inspires. A picture tells the story of a thousand words, after all.
Here’s a look at three local brands whose Instagram feeds we can’t get enough of.
As befitting a good conference – especially one on creativity – the annual Loeries DStv Seminar of Creativity delivered its quota of quotable quotes, quirky one-liners and thought-provoking insights.
The sentiments shared at this year’s event, which was held at the ICC in Durban, spoke to and of an advertising and marketing industry in transition. This was demonstrated by the sheer variety of topics covered by the speakers, each offering a unique view and interpretation of the new (online) order of things.
As brands are increasingly waking up to the importance of content as a fundamental building block of their marketing strategy, the question for many remains: “What should my content be about?”
As the Content Strategist rightly pointed out in this article, it is easy if you’re Nike or GoPro or some other inherently cool brand. But what if your business is banking or insurance… or washing powder?