Sharing stories this Mandela Day
We invite you to join us for our 2016 Mandela Day project to bring the magic and power of books and reading to children of a disadvantaged community in Cape Town.
Tips for getting your work featured by a blogger
On Thursday, 14 April 2016, Shopstar hosted prolific blogger Lana Kenney of Lanalou Style at their monthly Echat, held at Truth Coffee at Prestwich Memorial in Cape Town.
Lana’s been blogging since 2009, having grown her lifestyle blog into one of the biggest of its kind in South Africa. At this intimate event she shared tips with online shop owners for how to get their work noticed and featured by bloggers.
Here are some of the key takeouts she shared:
Why a content calendar is a good plan
“Plans are of little importance, but planning is essential”, Winston Churchill once said.
These wise words are especially relevant to content calendars. The content calendar itself is not as important as it is to use it for guiding your content production and dissemination.
SEO: content and beyond – part two (the critical bit)
In Part One of this post, we went over the basic SEO boxes your website needs to tick. Think of these as the bare minimum your website must do methodically and consistently in order for Google to rank your site. Ironically, many so-called “SEO specialists” stop here, and a basic website build often (alarmingly) may not even include all of them.
But to leapfrog from SEO circa the 2000s to SEO today, the “bare minimum” is not enough.
So once you’ve ticked your boxes there are a few more magic ingredients, and it starts with this:
Content marketing is the future of SEO
Easy ideas for content marketing
“Content marketing is great but I don’t know what my content should be about.”
This a common concern we hear from brand and business owners.
The short answer is that almost anything can be turned into content, so here are some prompts.
8 Advantages of content marketing over traditional advertising
Dove’s Real Beauty campaign is one of the best examples of content marketing.