C… how to do it on Instagram

Today Instagram, the social media network that started out as a photo editing app for iOS back in 2010, has 500 million users, of which 60% use Instagram every single day, according to the official Instagram blog.

That’s an impressive number for a social media channel driven exclusively by photos and videos. It’s a channel that brands with a creative/design slant can’t afford to ignore. The key to a successful Instagram account is a strategic and consistent approach, underpinned by plenty of creativity and clear communication.

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Let’s talk content strategy

Strategy is a great word. It’s one of those mid-weight ones that can effortlessly be thrown into discussions to take it up just that notch or two.

But dig a little deeper and it soon becomes apparent that there is a lot of uncertainty around what strategy, and content strategy in particular, really means.

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Workshop: Content marketing for shop owners

Do you have an online shop but you’re somehow just not driving the sales you thought you would?

While a functional, user-friendly and beautiful e-commerce platform is an essential part of your online selling efforts, a shop in itself will not sell your product.

Content marketing can help your sales by creating brand awareness and nurturing a community of people interested and inspired by your offering, which ultimately creates brand recognition and loyalty to drive those sales.

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Tips on productivity to optimise your time

Are you on a never-ending quest to optimise your time, get more work done and achieve some semblance of a work-life balance? Well here’s a tip: there is no work-life balance. It’s all life. Rather work towards being the most effective version of yourself and know that you have all the tools you need to be the best version of yourself.

If we combine effectiveness with efficiency we get productivity. Many of us feel we need more hours in a day to reach our true potential, and being more productive can help you attain that goal. If we can achieve more with less effort, productivity increases.

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Tips for getting your work featured by a blogger

On Thursday, 14 April 2016, Shopstar hosted prolific blogger Lana Kenney of Lanalou Style at their monthly Echat, held at Truth Coffee at Prestwich Memorial in Cape Town.  

Lana’s been blogging since 2009, having grown her lifestyle blog into one of the biggest of its kind in South Africa. At this intimate event she shared tips with online shop owners for how to get their work noticed and featured by bloggers.

Here are some of the key takeouts she shared:

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Why a content calendar is a good plan

“Plans are of little importance, but planning is essential”, Winston Churchill once said.

These wise words are especially relevant to content calendars. The content calendar itself is not as important as it is to use it for guiding your content production and dissemination.

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