On newsletter signups: To pop up or not to pop up?

Sarah Jayne Fell 13 July 2017 copywriting, ecommerce, email, marketing, newsletter, newsletter popups, online shop, user experience, web design 0 Comments

Or: The artful seduction of getting someone to sign up to your newsletter.

Newsletter popups. You know those irritating things that pop up on a website the minute you land, or obstruct your screen while you’re trying to read? The variation is endless and yet the message is essentially the same (“Sign up to our newsletter”) with the intent generally also being the same (“We want your email address to market at you”). Maybe it’s to sell things to you, maybe it’s to get you to read articles to get advertisers to sell to you… you get the drift.

If you do only one content marketing thing let it be this

Sarah Jayne Fell 6 July 2017 analytics, clickbait, content, content marketing, creativity, emailers, inbound marketing, mail client, MailChimp, newsletter, spam, statistics, strategy 0 Comments

Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.

One Day By Night event for female entrepreneurs in Cape Town

Sarah Jayne Fell 22 June 2017 entrepreneur, entrepreneurship, event, networking 0 Comments

One Day by Night is our monthly dinner event in Cape Town for young women business owners and entrepreneurs. It offers a safe and galvanising space to share our experiences of running a business. More a “book club” than “networking event”, it’s a chance to sit around a table with likeminded women in an intimate setting and talk frankly over a glass of wine about the daily reality of our work lives.

The Elevator Pitch

Sarah Jayne Fell 13 June 2017 business tips, content, elevator pitch, pitch, speech, words 0 Comments

“What do you do?” or “what does your business do?” can be quite a daunting, if not laborious, question. Especially when it’s your own business and you don’t have a title per se, and the reality is that you do everything and that the exact nature of what you do is sometimes simply undefinable (even to yourself!). If you’re a business owner you’ll understand.

Tongue-in-content’s-cheek

Sarah Jayne Fell 24 March 2017 content, content calendar, copywriter, copywriting, Faceook, Google, social media, Twitter 0 Comments

When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.

Design = doing

Sarah Jayne Fell 20 March 2017 action, art, Ayse Birsel, Brian Collins, creativity, data, Design Indaba, Design Indaba Conference, design thinking, discipline, drawing, inspiration, Instagram, passion, TL Uglow 0 Comments

Inspiration is everywhere. Of course it has always been everywhere but it seems to be more of a commodity these days thanks to the internet and social media.

Grandiose a term as it may be, inspiration is also somewhat wishy washy. Defined as “the process of being mentally stimulated to do or feel something, especially to do something creative”, it implies that the capacity for action exists but it doesn’t mean the action will happen.

From pillar to post

Sarah Jayne Fell 7 February 2017 branding, content, content pillars 0 Comments

While content definitely exists to please your reader it also needs to serve your brand.

The right content helps to build your brand’s authority, elevating it to a position of trust with your target audience.

Content needs to be interesting, engaging, informative and entertaining. It also happens to be competing with, literally, millions of other pieces of content that are likely to be equally interesting, engaging, informative and entertaining. And then on top of all of this you also need to ensure that your brand’s content isn’t always self-referential.

Workshop: Optimise your online presence on a budget

Sarah Jayne Fell 3 February 2017 algorithm, brand, content, Facebook, newsletters, resources, social media, workshop 0 Comments

Cash flow is a real thing! We hear you and we understand that often, especially if you’re running a small business, you simply don’t have the budget for elaborate marketing campaigns (even though you know it is very important).

That’s why we’re lending a helping hand in the form of an interactive workshop to share with you everything we know about optimising your web presence on a budget.

Begin with brand

Sarah Jayne Fell 4 October 2016 brand, branding, strategy 2 Comments

Brand/branding is a sexy term. All the cool kids (Apple, Google, Nike etc.) are seen as brands, rather than businesses per se. Brands are what teenagers covet and trendsetters worship. But ultimately branding is what sets the brilliant apart from the bla.

Considered more severely, good branding can elevate an average product into something awesome and, similarly, a lack of branding or inappropriate branding can significantly devalue or diminish an amazing product.