SEO checklist – part one (the basics)
In a nutshell SEO – or Search Engine Optimisation – is brought about by Google’s search engine indexing your site, and it recognising that your website and its content is relevant to people’s searches.
5 things to know about content marketing
Content marketing is a cost-effective and authentic way to bring your audience closer to your brand. Here are five reasons your brand should be investing in content marketing.
3 brands rocking it on Instagram
With 300-million active users, brands can’t afford to ignore Instagram. It’s about turning every aspect of your product, brand and process into swoon-worthy eye candy that delights and inspires. A picture tells the story of a thousand words, after all.
Here’s a look at three local brands whose Instagram feeds we can’t get enough of.
Insights into a new order at the 2015 Loeries Seminar of Creativity
As befitting a good conference – especially one on creativity – the annual Loeries DStv Seminar of Creativity delivered its quota of quotable quotes, quirky one-liners and thought-provoking insights.
The sentiments shared at this year’s event, which was held at the ICC in Durban, spoke to and of an advertising and marketing industry in transition. This was demonstrated by the sheer variety of topics covered by the speakers, each offering a unique view and interpretation of the new (online) order of things.
Digital business and the brand promise
The University of Stellenbosch Business School’s We Read For You event is a forum where a highly rated book of topical interest is read by an industry thought leader and presented freely to interested parties.
On Friday, 7 August 2015 Di Charton reviewed the book Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy by R Wang. Wang is the CEO of Constellation Research, a consultancy that brings “Silicon Valley insights to global leaders”.
Taking the bland out of boring
As brands are increasingly waking up to the importance of content as a fundamental building block of their marketing strategy, the question for many remains: “What should my content be about?”
As the Content Strategist rightly pointed out in this article, it is easy if you’re Nike or GoPro or some other inherently cool brand. But what if your business is banking or insurance… or washing powder?
5 Reasons your brand should be doing content marketing
1. Actions speak louder than words
While it’s often a good idea to sing your brand’s praises, talk is cheap. In business, as in life, what really counts is showing your customers how cool/ interesting/ethical/committed/relevant you are.
Your content is the best evidence of your expertise. Nobody knows your brand, product or even market better than you do and content marketing is a great way to position your brand exactly as you want.
The intersection between linear storytelling and social engagement is the next big thing
At the Loeries Seminar in Cape Town last week, themes on storytelling and human emotion in marketing were hammered home. “The intersection between linear storytelling and social engagement is the next big thing,” said opening speaker PJ Pereira, quoting Dreamworks’ CEO Jeffrey Katzenberg.
A little humour goes a long way online
An SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor…
That joke did the rounds on Twitter in early 2011 and the reason it was so popular was – well, let’s just say it wasn’t SEO.