Polished to perfection

“I didn’t grow up with jewellery or have any sort of affinity for it. I studied jewellery design because my boyfriend at the time was studying jewellery design.”

It was an unusual start for a designer who went on to win some of the most coveted jewellery design awards in the country and who is today, arguably, one of South Africa’s foremost fine jewellery designers.

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One Day Workshop – 24 August 2018

Show your brand some love by giving it an edge in the online space.

Because you’re doing great work already and content marketing is the way you ensure people know about it.

Join our One Day Workshop on Friday, 24 August to discover how to use stories, content and social media to elevate your online offering from mediocre to memorable.

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Coffee with Skinny laMinx’s Heather Moore

Sit down with Heather Moore and Laura Turok of Skinny laMinx over coffee and date balls in a buzzing Cape Town café. Heather’s textile brand (named after her Siamese cat!) is a gorgeous Cape Town success story of a small female-owned and run business that’s grown to be massively popular with fans and customers around the world. We absolutely love her patterned tea towels and her new Colour Pop Pillows, which complete her range of Palette + Print scatter cushions.

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One Day Workshop

“High-quality web content that is useful, useable and enjoyable is one of the greatest competitive advantages you can create for yourself online” – Kristina Halvorson

At the heart of great content is an understanding of the importance of strategic differentiation and how to create that differentiation for your brand in a crowded online space.

Our very interactive, highly informative and insightful ONE DAY WORKSHOP, presented by co-founders Delia de Villiers and Sarah Jayne Fell, will equip you with the tools, techniques and tricks needed to elevate your brand’s content offering in a thoughtful, interesting and relevant way.

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Bofred: With art at the heart

Friends, business partners and occasional housemates, Carla Erasmus and Christa Botha met each other through mutual friends at a braai one Friday night in 2014. Less than a week later they had established Bofred – the name a quirky combination of Christa’s surname and Carla’s second name, Frederika – a boutique art, furniture and design business based in Cape Town.

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On newsletter signups: To pop up or not to pop up?

Or: The artful seduction of getting someone to sign up to your newsletter.

Newsletter popups. You know those irritating things that pop up on a website the minute you land, or obstruct your screen while you’re trying to read? The variation is endless and yet the message is essentially the same (“Sign up to our newsletter”) with the intent generally also being the same (“We want your email address to market at you”). Maybe it’s to sell things to you, maybe it’s to get you to read articles to get advertisers to sell to you… you get the drift.

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If you do only one content marketing thing let it be this

Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.

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