Digital tools and tips to ease your online workflow

In the midst of the COVID-19 lockdown I was invited to host an online discussion for The Strategy Circle entitled “Digital tools and tips to ease your online workflow”. Coming from a broad digital background including online publishing, content marketing, web development and project management, this is a vast topic for me to approach – as diverse as business itself. It’s tough to hone in, in enough detail, in a way that covers everybody’s unique business needs in an hour discussion.

The way I see it, “online” or “digital” is no longer a tool you sometimes use or a division of your company – for many businesses it’s the future (if not present!) of your business operations. The COVID-19 lockdown period has catapulted many businesses from digital reluctants to a state of more tech savvy than they’ve ever been – and learning. And it’s a future that, now more than ever, we all have to embrace as a new reality.

As a follow-up I promised to share a list of some of my favourite online tools that for me really help to save time, streamline workflows, increase productivity, save money or really just put important business systems in place. I’ll do that here, so that I can share it easily with those who were – and weren’t – at the workshop session, and I’ll add to it over time as things change or new tools come up.

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Surviving COVID-19: here’s how businesses are innovating in a time of crisis

Now is the time for businesses to act fast. We’re seeing local businesses adapt their strategies with smart marketing ideas and operational gear shifts — while some are starting new endeavours altogether. Here are some tools to ensure your business survives the time of crisis while you keep connected with your customers, clients and tribe-at-large during this global pandemic.

Photo by David Hofmann on Unsplash

The world is in a panic and it’s easy to see why: countries have closed their borders, cities are shutting down, the economy is at a borderline standstill and some of us haven’t left the house in more than a week and counting. This is particularly scary for businesses that require physical interaction and real-world services to bring in money: restaurants and the hospitality industry, exercise and educational classes, anyone in the events industry and entertainment, production-heavy businesses with large teams working in factories or workshops. The list is long and businesses are shutting down at the mere possibility of a month without revenue. In South Africa where so much is hand-to-mouth, that is the reality many businesses face.

On the other hand, we’re seeing businesses innovate in ways they never have before.

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