Much like content, the term innovation is everywhere. Companies must innovate, individuals must think and act innovatively. Startups are changing the world through innovation. Think Uber, Tesla, Airbnb and SnapScan, to name a few.

At a workshop presented by the Greater Tygerberg Partnership on 18 November 2015, Patrick Collings, sub-Saharan managing director of Idea Couture, unpacked what innovation means, why it’s important and how it can be achieved because, as he says, “it’s innovation’s time to sit on the strategy throne”.

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