The four rooms of creativity
At a masterclass with Michael Wolff held during Design Indaba last week, the branding and communications design guru shared “The Story of Four Rooms” – an allegory about the creative process of producing commercial work.
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Understanding innovation
Much like content, the term innovation is everywhere. Companies must innovate, individuals must think and act innovatively. Startups are changing the world through innovation. Think Uber, Tesla, Airbnb and SnapScan, to name a few.
At a workshop presented by the Greater Tygerberg Partnership on 18 November 2015, Patrick Collings, sub-Saharan managing director of Idea Couture, unpacked what innovation means, why it’s important and how it can be achieved because, as he says, “it’s innovation’s time to sit on the strategy throne”.
(More) Easy ideas for content marketing
Understanding the importance of content marketing for your brand or business is one thing, but coming up with actual content ideas and topics is another. We shared 5 ideas to get you started and now, in the spirit of good content marketing practices, we share 5 more!
Content marketing tools and resources for small businesses
Content marketing is an essential part of growing your brand and business, but it can be a very time-consuming – and even challenging – task if it’s not your main area of expertise.
When it comes to optimising and streamlining your content marketing efforts using the right tool for the job can improve your productivity tenfold
Here are some of our favourite and most frequently used tools. Many of them are free or come at a minimal fee.
Easy ideas for content marketing
“Content marketing is great but I don’t know what my content should be about.”
This a common concern we hear from brand and business owners.
The short answer is that almost anything can be turned into content, so here are some prompts.
5 things to know about content marketing
Content marketing is a cost-effective and authentic way to bring your audience closer to your brand. Here are five reasons your brand should be investing in content marketing.
3 brands rocking it on Instagram
With 300-million active users, brands can’t afford to ignore Instagram. It’s about turning every aspect of your product, brand and process into swoon-worthy eye candy that delights and inspires. A picture tells the story of a thousand words, after all.
Here’s a look at three local brands whose Instagram feeds we can’t get enough of.
Insights into a new order at the 2015 Loeries Seminar of Creativity
As befitting a good conference – especially one on creativity – the annual Loeries DStv Seminar of Creativity delivered its quota of quotable quotes, quirky one-liners and thought-provoking insights.
The sentiments shared at this year’s event, which was held at the ICC in Durban, spoke to and of an advertising and marketing industry in transition. This was demonstrated by the sheer variety of topics covered by the speakers, each offering a unique view and interpretation of the new (online) order of things.