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CONTENT LAB

(More) Easy ideas for content marketing

Sarah Jayne Fell 5 October 2015 content marketing, list, listicle, mascot, promote, share, social media, strategy, video 0 Comments

Understanding the importance of content marketing for your brand or business is one thing, but coming up with actual content ideas and topics is another. We shared 5 ideas to get you started and now, in the spirit of good content marketing practices, we share 5 more!

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The intersection between linear storytelling and social engagement is the next big thing

Sarah Jayne Fell 24 September 2014 advertising, content marketing, storytelling 0 Comments

At the Loeries Seminar in Cape Town last week, themes on storytelling and human emotion in marketing were hammered home. “The intersection between linear storytelling and social engagement is the next big thing,” said opening speaker PJ Pereira, quoting Dreamworks’ CEO Jeffrey Katzenberg.

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A little humour goes a long way online

Sarah Jayne Fell 22 July 2014 advertising, Brandhouse, branding, content marketing, copywriting, Drive Dry, FoxP2, Garagista Beer, humour, One Rand Man, South African brands 0 Comments

An SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor…

That joke did the rounds on Twitter in early 2011 and the reason it was so popular was – well, let’s just say it wasn’t SEO.

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Welcome to the Content Lab!

A blog by One Day Company and content hub for digital news and tips on content creation, online publishing and digital strategy.

We believe original content is the key to engaging with your audience. The Content Lab is One Day Company’s blog for sharing our industry learnings and creative finds from around the web. We hope you enjoy it.

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Recent Posts in the Content Lab

  • How to write a brand positioning statement and create a lexicon for your brand copy bible
  • Folk typography: a pet hate named Lobster
  • Instagram content strategy guide – how to determine what to post (video)
  • Lifestyling.co.za – a new online publication
  • Digital tools and tips to ease your online workflow

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