Online brand strategy & consulting

Every brand has a story to tell. We believe this story determines how people feel about your brand. Today this can amount to what people are able to find out about you online, as this is often their first encounter with your brand.

Your online reputation is not separate from your brand identity. In fact, your brand identity is increasingly determined by your online presence.

We help you develop and tailor your online brand strategy to ensure it’s in line with your overall brand vision and goals. Your online messaging should be consistent with your customers’ experience when they walk into your physical space or purchase your product. Created through a blend of branding, marketing, quality writing and design, this message must integrate across every platform that represents your brand – from your website to social media pages to the monthly mailer that arrives in your customer’s inbox.

We can guide you on how best to achieve this in an impactful and meaningful way, providing a roadmap for your overall brand positioning and content strategy. We can also assist with implementation and content production, should you not have the means (or time, or inclination) to do this in-house. Our goal is to form close partnerships with innovative brands to develop long-term marketing strategies that evolve alongside the business needs.

Brand strategy affects all aspects of your business and should form part of your blueprint. If yours is not where it should be yet, it’s not too late to start. Send us a message to set up an appointment.

Identities We’ve Developed

  • producer

    ANON. Pop Up Art Show

    advertising, art activism, art curation, art exhibition, community management, content creation, design, event marketing, online marketing, self-initiated project, social media
  • ecommerce

    Good Wine Shop

    content, ecommerce, marketing, online shop, social media, website, wine
  • CI & digital

    CO-DE – Collaborative Design

    blog, Cape Town, content creation, interior designer, logo design, newsletter, portfolio, social media, website, Wordpress

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Read more in the Content Lab about branding

How to write a brand positioning statement and create a lexicon for your brand copy bible

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In the world of marketing, a strong positioning statement is crucial for establishing a brand’s identity and differentiation from its competitors. A positioning statement is a concise statement that communicates the unique value proposition of a brand to its target audience, in a way that is succinct and distinctive.

In this blog post, we will discuss how to write a positioning statement for a brand, along with proof points to validate the positioning, and how to select a lexicon of words that the brand uses. This information can be used both internally – in the form of a brand bible, which can be used to brief people who work on your brand as well as to facilitate understanding around your brand to employees – as well as externally, on public-facing platforms, such as your website and social media pages.

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What’s in a brand story?

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Why Story?

Storytelling has been a buzzword in the creative industries, in particular advertising and marketing, for some time now. What started as ancient conversations around a campfire turned into bedtime stories in bunk beds, the novel, the film. Soon advertising caught on. All the best TV ads of our generation told a good story. (Think of that VW ad set to the lyrics, “I remember the days of my life…”)

Now we talk about brand story, and for those not in the industry, this leap may be a bit mind-boggling. This is not just your company history or your CV, although that may come into it. It’s bigger than a list of facts or linear timeline. It’s more about the “who” and the “why” behind your business, the “what gets you out of bed in the morning”. Think about how those bedtime stories elicited emotion, inspired imagination, evoked understanding, trust, and sympathy. Now we are a bit closer to telling your brand story.

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Coffee with Skinny laMinx’s Heather Moore

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Sit down with Heather Moore and Laura Turok of Skinny laMinx over coffee and date balls in a buzzing Cape Town café. Heather’s textile brand (named after her Siamese cat!) is a gorgeous Cape Town success story of a small female-owned and run business that’s grown to be massively popular with fans and customers around the world. We absolutely love her patterned tea towels and her new Colour Pop Pillows, which complete her range of Palette + Print scatter cushions.

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