SCOPE OF WORK
- Brand development
- Event production
- Marketing campaign
- Video production
- Copywriting
- Social media blast
- Content Creation
- Press Management
- Ecommerce
- Curation
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The Brief
A self-initiated project, ANON. Pop Up Art Show is an opportunity to flex our creative muscles independently while having the opportunity to do work that serves personal passion as well as giving back. We host annual pop-up art exhibitions in unconventional venues, focussing on art activism and social awareness around important topics.
Our solution
Established as a not-for-profit art activist platform, ANON. is a pop-up gallery concept that breaks with the conventions of a traditional gallery and works in unconventional spaces to create art exhibitions with a large public event element including performances, that speak to topical issues such as gender and sustainability.
As a visual platform, we rely on Instagram heavily to promote the platform and the artists on show. We also setup an ecommerce platform on anonpopup.com (archived in 2026) to take the art sales further than the physical event space.
ANON. launched in January 2019 with a highly successful event including such artists as photographers Zanele Muholi, Lindeka Qampi, Nontsikelelo Veleko and Mareli Esterhuizen, and fine artists Kilmany-Jo Liversage, Suzanne Duncan, and many more on the 30-strong roster.
Following this, we ran a 2-part exhibition over October 2019 to February 2020 entitled RISE, honing in on the gender-based violence movement in Cape Town, which featured the work of documentary photographers such as Nicky Newman, Richard Winter and Ayanda Ndamane, protest artists such as Carin Bester, fine artists Grace Cross, Kathryn-Harmer Fox, Lindeka Qampi, Kilmany-Jo Liversage and Mariette Momberg, cartoonist N.Z.Mazin, and a variety of poets and protesters’ work.
To date, three exhibitions have been curated around social activism, with a continued focus on gender and how women are represented in the arts on social media.
