SCOPE OF WORK

• • Brand development
  • Identity Design
  • Content Strategy
  • Copywriting
  • Social Media Application

The Brief

In 2024, a new fish & chips takeaway launched in Kommetjie, in need of a name and visual identity, along with social media marketing. The brief was to keep the identity for the new fish & chips shop classic and locally focussed, with a nod to Kommetjie’s history as a historic fishing village.

Our solution

The logo was designed to work across packaging, stickers, caps and tshirts and as a stamp. We created prints of historical Kommetjie to display on the walls, with permission from the local library archives. We made a newspaper with historical Kommetjie stories to wrap up the fish & chips. All of these elements were designed to come through on social media, with a focus on historical Kommetjie images, the brand identity, and of course the food.