SCOPE OF WORK
- Logo design
- Website design + development
- Content creation
- Blog
- Social media
- Newsletter
Launch Website
The Brief
Cape Town interior design company CO-DE (Collaborative Design) approached us to assist with a new website to showcase their portfolio, along with content marketing. We also pitched to redesign their logo to be more in line with their brand imperative: collaboration.
Our solution
We developed a logo design and CI that worked with their concept of collaboration, using interlocked letters and breaking up the CO and the DE in the name, to avoid it reading “code”, which we felt had the wrong implications for an interior design brand.
Our website design simply showcases their projects using an image-led design, with a simple mobile menu. The home page showcases their latest work big and bold in a slider, while the rest of the page gives a good overview of the business and its services. Finally, we added on a blog for content creation around the interior design projects and thought-leadership space for the company owner and designer.
On the content marketing side, we developed a content strategy which included a monthly blog and weekly social media (Instagram and Facebook), along with a newsletter to clients, industry and relevant media publications. We managed content creation for the first year and then handed over to the client to continue in-house.
