The Brief
In 2020, an events company needed to pivot in order to facilitate digital projects including online events and coursework. At the same time, a rebrand was due as the business had been using the same branding and website for almost 20 years.
Our solution
We redesigned the logo to make it more contemporary, focusing on the brand name with the simple device of turning the O in Antidote into an orange lifesaver ring by means of colour differentiation and a lighter font weight.
We built a new website using WordPress that serves as a company overview, along with copywriting that convincingly tells the brand story and shares its philosophy.
