Social Media & Community Management

Build trust with authentic content.

In a crowded social landscape, authenticity is what sets your brand apart. We help you craft genuine, value-driven social media content that resonates with your audience and builds lasting relationships. Through thoughtful strategy and consistent engagement, we ensure your brand’s voice is real, relatable, and relevant – creating a community of loyal followers who trust and support your business.

A social media strategy is not a one-size-fits-all solution and needs to be tailored to harness the benefits of the respective platform. It’s all about using the right tool for the job. In an environment increasingly saturated with competing voices, a considered approach is what sets you apart in the digital space.

We’ll advise you on which social media platforms your brand should be on and how to use them best. Together we’ll help you develop a content strategy to ensure your brand is getting optimal exposure across all the right channels.

Our services include both assisting you with setting up a social media strategy and content plan for you to manage your own social platforms, or if you don’t have the resources in-house we offer full-service social media management. This includes social media content creation, dissemination, advertising and community management too. Our preferred platforms of choice include Instagram, Facebook, Tiktok, Pinterest and YouTube.

OUR SOCIAL MEDIA CLIENTS

  • social & PR

    Peerutin Karol Architects

    architects, architecture, content creation, creative direction, hotel, online marketing, PR, press management, social media
  • content

    Kove Collection

    content creation, copywriting, creative direction, hospitality, hotel, Instagram, Kove Collection, online marketing, proofreading, rebrand, restaurant, SEO, social media, Sonny and Irene, The Nines
  • social

    Design Joburg

    advertising, community management, design, Design Joburg, event marketing, interior design, online marketing, sales, social media, tradeshow
  • social & PR

    Swan Café

    Cape Town, copywriting, ecommerce, public relations, restaurant, social media, website
  • ecommerce

    Good Wine Shop

    content, ecommerce, marketing, online shop, social media, website, wine
  • social & PR

    Haldane Martin

    content marketing, design, email marketing, interior designer, MailChimp, newsletter, public relations, SEO, social media, web design, Wordpress
  • social

    Rodney Band

    artist, Cape Town, copywriting, designer, public relations, social media, South African brands

Back to Services

Read more in the Content Lab about social media

Instagram content strategy guide – how to determine what to post (video)

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The great 1960s essayist Joan Didion said, “I write entirely to find out what I’m thinking, what I’m looking at, what I see and what it means. What I want and what I fear.”

Stephen King is similarly quoted as saying, “I write to find out what I think.”

The thinking behind both of these is expressed really well in this video on Instagram content strategy – that it is through articulation that we come to know our thoughts and opinions, and that articulation is key to expertise. In writing we formulate our thoughts and in making them clearer to ourselves become more articulate in our thinking and our expression.

Enter Instagram – up there with one of the most prevalent platforms for self-expression, and that now applies not only to individuals but to brands too. So, how do we decide what to post on Instagram, or social media generally, and how?

Watch this in-depth whiteboard session by The Futur on Instagram content strategy to dive deep into this topic.

Digital tools and tips to ease your online workflow

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In the midst of the COVID-19 lockdown I was invited to host an online discussion for The Strategy Circle entitled “Digital tools and tips to ease your online workflow”. Coming from a broad digital background including online publishing, content marketing, web development and project management, this is a vast topic for me to approach – as diverse as business itself. It’s tough to hone in, in enough detail, in a way that covers everybody’s unique business needs in an hour discussion.

The way I see it, “online” or “digital” is no longer a tool you sometimes use or a division of your company – for many businesses it’s the future (if not present!) of your business operations. The COVID-19 lockdown period has catapulted many businesses from digital reluctants to a state of more tech savvy than they’ve ever been – and learning. And it’s a future that, now more than ever, we all have to embrace as a new reality.

As a follow-up I promised to share a list of some of my favourite online tools that for me really help to save time, streamline workflows, increase productivity, save money or really just put important business systems in place. I’ll do that here, so that I can share it easily with those who were – and weren’t – at the workshop session, and I’ll add to it over time as things change or new tools come up.

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Surviving COVID-19: here’s how businesses are innovating in a time of crisis

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Now is the time for businesses to act fast. We’re seeing local businesses adapt their strategies with smart marketing ideas and operational gear shifts — while some are starting new endeavours altogether. Here are some tools to ensure your business survives the time of crisis while you keep connected with your customers, clients and tribe-at-large during this global pandemic.

Photo by David Hofmann on Unsplash

The world is in a panic and it’s easy to see why: countries have closed their borders, cities are shutting down, the economy is at a borderline standstill and some of us haven’t left the house in more than a week and counting. This is particularly scary for businesses that require physical interaction and real-world services to bring in money: restaurants and the hospitality industry, exercise and educational classes, anyone in the events industry and entertainment, production-heavy businesses with large teams working in factories or workshops. The list is long and businesses are shutting down at the mere possibility of a month without revenue. In South Africa where so much is hand-to-mouth, that is the reality many businesses face.

On the other hand, we’re seeing businesses innovate in ways they never have before.

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