SCOPE OF WORK
- Social media
- Content creation
- Online advertising
- Community management
- Graphic design
- Live event coverage
The Brief
In 2017, Media 10 launched Design Joburg. Based in London, Media 10 is the event company behind 100% Design London, London Design, London Design Festival, Clerkenwell Design Week and Design Shanghai. We were brought on as the social media team to establish the new Design Joburg brand on social media, manage all content production, design and implementation for all the social media accounts – both throughout the year and live from the event – as well as handle all community engagement and social media advertising. We ran all social media for Design Joburg up until Media 10 sold the company mid-2022.
Our solution
For 2017 we set Design Joburg up on social media, focussing on Facebook, Instagram and Twitter. Our priority was to grow the base while establishing the brand online, and promoting the event and its content to potential event attendees and exhibitors.
From there on, it was about elevating the content output of the brand to retain excitement about the show, bring on board new and repeat exhibitors, and encourage visitors to keep attending the show. Targeted ads were used to promote key content to generate interest in the show and its designers, as well as to drive ticket sales.
Having been established as Africa’s leading premium design event, from 2019 it became about positioning the brand in the design sphere as an industry leader and raising the bar with a strong graphic identity that speaks to the calibre of designers at the event, while ensuring the brand narrative runs through all of the content.
While 2020 no doubt threw a curveball, we came out stronger for it – with an increased focus on social media and content creation, including live IG interviews and discussions, more video content with our designers and sponsors, and an increase in content collaborations with the media. After a series of decentralised events across Joburg, we returned to the Sandton Convention Centre when event restrictions were limited, and held the pinnacle event in 2022 before Media 10 sold the business to a local events company.
