SCOPE OF WORK
- Feature writing
- Copywriting
- Content management
- PR & Press management
The Brief
The Leapfrog Property Group offers a fresh and innovative approach to buying, selling and renting property in South Africa.
It’s important to Leapfrog to regularly communicate with their clients, the industry and media about property news and trends, as well as offer market insights pertaining to property, and inspirational and aspirational lifestyle content that speak to the brand’s core value.
Leapfrog approached us to manage the PR function of their business, which involves the conceptualisation and production of content for dissemination to the media and industry players, as well as manage all press and media-related queries.
Our solution
As content is one of the best ways to set a brand’s offering apart in the online space we jumped at the opportunity to work with a brand of such high repute.
Our strategy involved creating content that is interesting, engaging, educational and that adds value in positioning the Leapfrog brand as a thought leader in its niche.
The content is distributed on various channels, including the company website, newsletter and to an extensive media database, which ensures it is widely seen and published on a weekly basis.
