THE BRIEF
The definition of the term “logistics” is the detailed organisation and implementation of a complex operation. So when PLM, or Project Logistics Management, a big player in the South African logistics industry, approached us to redesign their company website we knew it had to be uncomplicated but visually appealing with information that is intuitively organised and concisely written.
our solution
We selected a simple WordPress theme that would allow for the brand colours and imagery to take centre stage, thereby making it easy to identify as PLM’s site.
As the website is mostly used by industry insiders would are familiar with the work and services of a logistics company like PLM it wasn’t necessary to extensively explain what each of their services entail but to rather highlight individual specifications as these are more significant contributors to brand differentiation.
Ultimately the unfussy navigation, neat layout and generous use of white space make this a fit-to-purpose website that offers the right information in an effective way.
