Email Marketing

Growing a well-maintained database of customers and clients is the low-hanging fruit that your brand can easily reap to initiate measurable results.

Done well, email marketing is still an effective way to engage with your audience in their personal space, and one of the best forms of in-bound marketing. Don’t be one of those brands that adds to the burden of email overload.  Use the opportunity to create something memorable – even if it’s simply adding a smile to someone’s day. Word of mouth goes a long way, so better yet if it’s eminently shareable.

Even when you’re not after a hard sell, an email is an effective way to talk to your customers and remain top of mind. It’s also a great way to maintain media relations to keep your brand in the press.

We create newsletters, press releases or electronic invitations – from concept and design through to copy and content creation. We also do database or mailing list management, from your clients and suppliers through to relevant media and influencers. If you’re new to this, we can set you up on our preferred mail client, Mailchimp, and let you handle the rest. Or we can manage your monthly email communication entirely.

Back to Services

Read more in the Content Lab about EMAIL MARKETING & NEWSLETTERS

Digital tools and tips to ease your online workflow

In the midst of the COVID-19 lockdown I was invited to host an online discussion for The Strategy Circle entitled “Digital tools and tips to ease your online workflow”. Coming from a broad digital background including online publishing, content marketing, web development and project management, this is a vast topic for me to approach – as diverse as business itself. It’s tough to hone in, in enough detail, in a way that covers everybody’s unique business needs in an hour discussion.

The way I see it, “online” or “digital” is no longer a tool you sometimes use or a division of your company – for many businesses it’s the future (if not present!) of your business operations. The COVID-19 lockdown period has catapulted many businesses from digital reluctants to a state of more tech savvy than they’ve ever been – and learning. And it’s a future that, now more than ever, we all have to embrace as a new reality.

As a follow-up I promised to share a list of some of my favourite online tools that for me really help to save time, streamline workflows, increase productivity, save money or really just put important business systems in place. I’ll do that here, so that I can share it easily with those who were – and weren’t – at the workshop session, and I’ll add to it over time as things change or new tools come up.

Continue reading

On newsletter signups: To pop up or not to pop up?

Or: The artful seduction of getting someone to sign up to your newsletter.

Newsletter popups. You know those irritating things that pop up on a website the minute you land, or obstruct your screen while you’re trying to read? The variation is endless and yet the message is essentially the same (“Sign up to our newsletter”) with the intent generally also being the same (“We want your email address to market at you”). Maybe it’s to sell things to you, maybe it’s to get you to read articles to get advertisers to sell to you… you get the drift.

Continue reading