Websites & SEO

First impressions count and your company website is your 21st-century shopfront. A website is a place for brand-building, customer acquisition, point of sale and interaction. Your website can be a communication hub to share product information and company announcements or to get valuable customer feedback. It’s a space where you can define who you are and what you do, and importantly how customers find you.

If you invest in one aspect of digital marketing it should be this.

We’ll optimise your website to ensure great user experience, hard-working SEO to bring new visitors, a look and feel that enhances your brand identity, and all the practical features and functionality you require.

Ecommerce

If you have an online shop, additional utilities like ecommerce and stock management can transform your website into a powerful tool to streamline business operations.

Blogs

A blog is a fantastic add-on and your number one SEO driver. Crafting well-written and informative blog content helps position your brand as authoritative and insightful – a thought-leader in your industry – and it’s a great way to give back to your customers.

Content Management System (CMS)

We believe in working with an open-source CMS (content management system) like WordPress. A good CMS ensures your website is easy to manage by yourself and other service providers (without requiring a developer). Using an industry-leading tool like WordPress ensures your website always stays updated with the latest web technologies.

Responsive Design

All our websites are fully responsive, which means they work on all devices – from mobile to desktop – and pass Google’s mobile-friendly test to rank well on mobile searches.

The end product will be a well-designed website that reflects your brand identity and services your business goals.

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Read more in the Content Lab about web design, UX and SEO

On Newsletter Signups: To pop up or not to pop up?

Or: The artful seduction of getting someone to sign up to your newsletter.

Newsletter popups. You know those irritating things that pop up on a website the minute you land, or obstruct your screen while you’re trying to read? The variation is endless and yet the message is essentially the same (“Sign up to our newsletter”) with the intent generally also being the same (“We want your email address to market at you”). Maybe it’s to sell things to you, maybe it’s to get you to read articles to get advertisers to sell to you… you get the drift.

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