First impressions count and your company website is your 21st-century shopfront. A website is a place for brand-building, customer acquisition, point of sale and interaction. Your website can be a communication hub to share product information and company announcements or to get valuable customer feedback. It’s a space where you can define who you are and what you do, and importantly how customers find you.
If you invest in one aspect of digital marketing it should be this.
Websites We’ve Built
We specialise in content-led websites, from design portfolios to online stores to your company showcase of products and projects.
We’ll optimise your website to ensure great user experience, hard-working SEO to bring new visitors, a look and feel that enhances your brand identity, and all the practical features and functionality you require.
If you have an online shop, additional utilities like ecommerce and stock management can transform your website into a powerful tool to streamline business operations.
A blog is a fantastic add-on and your number one SEO driver. Crafting well-written and informative blog content helps position your brand as authoritative and insightful – a thought-leader in your industry – and it’s a great way to give back to your customers.
Content Management System (CMS)
We believe in working with an open-source CMS (content management system) like WordPress. A good CMS ensures your website is easy to manage by yourself and other service providers (without requiring a developer). Using an industry-leading tool like WordPress ensures your website always stays updated with the latest web technologies.
All our websites are fully responsive, which means they work on all devices – from mobile to desktop – and pass Google’s mobile-friendly test to rank well on mobile searches.
The end product will be a well-designed website that reflects your brand identity and services your business goals.
SEO & ANALYTICS
For anyone to find your website, search engine optimisation is key. We also believe installing analytics tools is mandatory as without these you are unable to track what’s working on your website. These days analytics tools are so sophisticated you can even track your website visitors elsewhere on the web to improve your online advertising success.
For any company today, your online presence can make or break your business. So often, Google is the first touchpoint where a new customer experiences your brand. Using Google My Business, it’s possible for you to control just how you appear in Google search results – and help to convert that first search into an enquiry, or a visit, or a sale.
Attract new customers with your free Google My Business listing. Here are five key reasons to get your business listed in Google, claimed (as your own business) and most importantly, verified.
Or: The artful seduction of getting someone to sign up to your newsletter.
Newsletter popups. You know those irritating things that pop up on a website the minute you land, or obstruct your screen while you’re trying to read? The variation is endless and yet the message is essentially the same (“Sign up to our newsletter”) with the intent generally also being the same (“We want your email address to market at you”). Maybe it’s to sell things to you, maybe it’s to get you to read articles to get advertisers to sell to you… you get the drift.