Sit down with Heather Moore and Laura Turok of Skinny laMinx over coffee and date balls in a buzzing Cape Town café. Heather’s textile brand (named after her Siamese cat!) is a gorgeous Cape Town success story of a small female-owned and run business that’s grown to be massively popular with fans and customers around the world. We absolutely love her patterned tea towels and her new Colour Pop Pillows, which complete her range of Palette + Print scatter cushions.
Social Media & Community Management
A social media strategy is not a one-size-fits-all solution and needs to be tailored to harness the benefits of the respective platform. You do not need to use every available form of social media to tick all the boxes. It’s all about using the right tool for the job. In an environment increasingly saturated with competing voices a considered approach is what sets you apart in the digital space.
We’ll advise you on which social media platforms your brand should be on and how to use them best. Together we’ll help you develop a content strategy to ensure your brand is getting optimal exposure across all the right channels.
Our services include both assisting you with setting up a social media strategy and content plan for you to manage your own social platforms, or if you don’t have the resources in-house we offer full-service social media management. This includes social media content creation, dissemination, advertising and community management too. Our preferred platforms of choice include Instagram, Facebook, Twitter and Pinterest, and Vimeo and YouTube for video content.
Read more in the Content Lab about social media
Cash flow is a real thing! We hear you and we understand that often, especially if you’re running a small business, you simply don’t have the budget for elaborate marketing campaigns (even though you know it is very important).
That’s why we’re lending a helping hand in the form of an interactive workshop to share with you everything we know about optimising your web presence on a budget.
Today Instagram, the social media network that started out as a photo editing app for iOS back in 2010, has 500 million users, of which 60% use Instagram every single day, according to the official Instagram blog.
That’s an impressive number for a social media channel driven exclusively by photos and videos. It’s a channel that brands with a creative/design slant can’t afford to ignore. The key to a successful Instagram account is a strategic and consistent approach, underpinned by plenty of creativity and clear communication.