Copywriting

 

The written word has long formed the basis of great storytelling, and carefully crafted copy can transform any communication from mediocre to extraordinary.

In a world where we see thousands of words every day, making sure your brand’s messaging is consistent and fit-to-purpose is essential.

Effective copywriting ensures your brand sounds as good as it looks. This not only means the i’s are dotted and the t’s are crossed but that your text is infused with flair and speaks to people in an engaging and human way.

We believe that good, clean copy is one of the building blocks of effective communication. To ensure your copy is perfectly aligned with your brand positioning, all writing starts with creating a style guide. This set of brand-relevant language and style guidelines work to ensure a brand’s messaging is always appropriate.

A style guide includes recommendations on tone, style, punctuation, grammar, content styles, word choices and general best practices – customised to the specific needs of your brand. This will enable any future writers for your brand to keep your communication consistent and suitable.

With 20 years’ collective experience in publishing and copywriting for major publications and brands, we ensure your story is written in a way that represents you best. Our service offering includes both copywriting and editing or proofreading. Get in touch with us for a quote.

Back to Services

Read more in the Content Lab about copywriting

On newsletter signups: To pop up or not to pop up?

Or: The artful seduction of getting someone to sign up to your newsletter.

Newsletter popups. You know those irritating things that pop up on a website the minute you land, or obstruct your screen while you’re trying to read? The variation is endless and yet the message is essentially the same (“Sign up to our newsletter”) with the intent generally also being the same (“We want your email address to market at you”). Maybe it’s to sell things to you, maybe it’s to get you to read articles to get advertisers to sell to you… you get the drift.

Continue reading

Tongue-in-content’s-cheek

When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.

Continue reading