Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.
CONTENT MARKETING & PR
Great marketing is great storytelling.
We can help you build relationships with your customers through relevant and targeted content and public relations.
Content marketing and PR can constitute anything from a blog to a custom publication to an informative or funny video. It’s anything that positions your brand favourably within its environment and adds value to your customer – whether it be inspiring, informative or just plain interesting. The measure of good content is when you just can’t help but share it!
The key to content marketing is building a culture around an industry or a mindset without constant reference to a brand. Rather than listing the benefits of your product or service, it’s building the world in which your product must live. It’s creating a market where one previously may not have existed by creating a demand for a niche that your brand can fulfil.
Creating relevant and inspiring content positions your band as a thought leader in the field. This earns you credibility and loyalty with your community that goes a long way to both retain and grow your customer base.
Long story short: content makes better marketing.
Read more in the Content Lab about content marketing
“What do you do?” or “what does your business do?” can be quite a daunting, if not laborious, question. Especially when it’s your own business and you don’t have a title per se, and the reality is that you do everything and that the exact nature of what you do is sometimes simply undefinable (even to yourself!). If you’re a business owner you’ll understand.
When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.