CONTENT MARKETING & PR

 

Great marketing is great storytelling.

We can help you build relationships with your customers through relevant and targeted content and public relations.

Content marketing and PR can constitute anything from a blog to a custom publication to an informative or funny video. It’s anything that positions your brand favourably within its environment and adds value to your customer – whether it be inspiring, informative or just plain interesting. The measure of good content is when you just can’t help but share it!

The key to content marketing is building a culture around an industry or a mindset without constant reference to a brand. Rather than listing the benefits of your product or service, it’s building the world in which your product must live. It’s creating a market where one previously may not have existed by creating a demand for a niche that your brand can fulfil.

Creating relevant and inspiring content positions your band as a thought leader in the field. This earns you credibility and loyalty with your community that goes a long way to both retain and grow your customer base.

Long story short: content makes better marketing.

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Read more in the Content Lab about content marketing

The Elevator Pitch

“What do you do?” or “what does your business do?” can be quite a daunting, if not laborious, question. Especially when it’s your own business and you don’t have a title per se, and the reality is that you do everything and that the exact nature of what you do is sometimes simply undefinable (even to yourself!). If you’re a business owner you’ll understand.

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Tongue-in-content’s-cheek

When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.

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