CONTENT MARKETING & PR

 

Great marketing is great storytelling.

We can help you build relationships with your customers through relevant and targeted content and public relations.

Content marketing and PR can constitute anything from a blog to a custom publication to an informative or funny video. It’s anything that positions your brand favourably within its environment and adds value to your customer – whether it be inspiring, informative or just plain interesting. The measure of good content is when you just can’t help but share it!

The key to content marketing is building a culture around an industry or a mindset without constant reference to a brand. Rather than listing the benefits of your product or service, it’s building the world in which your product must live. It’s creating a market where one previously may not have existed by creating a demand for a niche that your brand can fulfil.

Creating relevant and inspiring content positions your band as a thought leader in the field. This earns you credibility and loyalty with your community that goes a long way to both retain and grow your customer base.

Long story short: content makes better marketing.

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Read more in the Content Lab about content marketing

What’s in a brand story?

Why Story?

Storytelling has been a buzzword in the creative industries, in particular advertising and marketing, for some time now. What started as ancient conversations around a campfire turned into bedtime stories in bunk beds, the novel, the film. Soon advertising caught on. All the best TV ads of our generation told a good story. (Think of that VW ad set to the lyrics, “I remember the days of my life…”)

Now we talk about brand story, and for those not in the industry, this leap may be a bit mind-boggling. This is not just your company history or your CV, although that may come into it. It’s bigger than a list of facts or linear timeline. It’s more about the “who” and the “why” behind your business, the “what gets you out of bed in the morning”. Think about how those bedtime stories elicited emotion, inspired imagination, evoked understanding, trust, and sympathy. Now we are a bit closer to telling your brand story.

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One Day Workshop

“High-quality web content that is useful, useable and enjoyable is one of the greatest competitive advantages you can create for yourself online” – Kristina Halvorson

At the heart of great content is an understanding of the importance of strategic differentiation and how to create that differentiation for your brand in a crowded online space.

Our very interactive, highly informative and insightful ONE DAY WORKSHOP, presented by co-founders Delia de Villiers and Sarah Jayne Fell, will equip you with the tools, techniques and tricks needed to elevate your brand’s content offering in a thoughtful, interesting and relevant way.

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