Workshop: Optimise your online presence on a budget

Cash flow is a real thing! We hear you and we understand that often, especially if you’re running a small business, you simply don’t have the budget for elaborate marketing campaigns (even though you know it is very important).

That’s why we’re lending a helping hand in the form of an interactive workshop to share with you everything we know about optimising your web presence on a budget.

We’ll be presenting the workshop in collaboration with our friends at Shopstar. Make a note of the deets so long and we look forward to meeting you.

Date: Wednesday, 22 March 2017
Time: 14:00-17:00
Venue: The Dungeons, Old Castle Brewery, 6 Beach Road, Woodstock
Price: R180 p/p

Tickets available here.

SESSION FORMAT: 

All work and no social is no good 

We like to start with a game so we’ll be doing just that with an interactive game. Bring your thinking caps, there will be prizes up for grabs!

The ABC of your online presence 

A quick and simple introduction to understanding the complexity of the interwebs in an ABC format.

A = algorithm
B = brand
C = content

Sound cryptic? Be sure to book your spot to learn more.

How to get the best bang for your buck (and your time)

When resource limitations are a real thing, as they often are for small businesses, you’ve just got to work smarter, not harder. We’ll demonstrate what this means in real life.

What a cliche… but on a budget less really is more  

Choose just two channels and let it be newsletters and Facebook:

Newsletters

  • Who, what, when, where, why, how
  • And how to grow a database

Facebook

  • Who, what, when, where, why, how
  • And why you *must* put budget into Facebook advertising

Sometimes it is all about using what is inside the box 

Thinking out the box is sometimes overrated. We’ll show you exactly which tools you need in your toolbox to optimise your online presence (spoiler alert – many of them are free!).

There is no such thing as a stupid question… 

And we will try and prove that there is no such thing as a stupid answer either. The floor belongs to the audience… feel free to ask the stupid and the difficult questions. We’ll endeavour to answer as comprehensively as possible!

That’s a wrap 

  • Parting thoughts and ideas
  • Announcement of the winner

For regular updates please sure to RSVP to the event on Facebook.

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