With 300-million active users, brands can’t afford to ignore Instagram. It’s about turning every aspect of your product, brand and process into swoon-worthy eye candy that delights and inspires. A picture tells the story of a thousand words, after all.
Here’s a look at three local brands whose Instagram feeds we can’t get enough of.
Durban-based artisan clothing and footwear brand Jane Sew’s Instagram offering can hold its own among the world’s foremost fashion houses.
Classic yet artistically styled images ensure their unique designs take centre stage subtly but highly effectively. The aesthetic consistency of the styling and the tone of the images work together beautifully to create an overall look of quality, authenticity and, most importantly, desirability.
Inspiration for their 8 000-plus followers includes the works of other local artists and designers, behind-the-scenes product and process images marked with their #revealtheprocess hashtag, and stunning regrams from customers showing off their Jane Sews purchases, again very appropriately hashtagged #afriendofjane.
They can even turn a coat hanger into eye candy – which, naturally, has “Jane Sews” inscribed in the wood.
Zana @zanaproducts Zana is a mother and daughter team who “make happy and bright things to decorate life with”. And with almost 50 000 followers they certainly know a thing or two about decorating an Instagram feed. Their key to Instagram success is making it feel like a seamless extension of their brand offering. Striking images of their products, processes and people are interspersed with equally exquisite pictures of everything from an interesting corner of their studio to a closeup of a design detail. As a brand Zana is constantly innovating and extending themselves but they always do a great job of maintaining the visual essence of their brand. They’re also brilliant at capturing snippets of the different elements of Zana that work together to create the final product. In the online space so much of a brand’s equity lies in capturing and capitalising on the narrative (both visually and verbally) that informs the final output.
How Stunning? This tea towel designed by @duff12 at the #Zanaworkshop !! ? we are so proud of this group, they did so well! ??? A photo posted by zana (@zanaproducts) on
Aside from the beautiful images of their bespoke textile designs, Skinny laMinx has a particularly distinct voice that definitely adds to the brand’s success on Instagram.
Skinny laMinx is the work of illustrator and designer Heather Moore. The brand is the designer and it is this creative designer voice that makes the content so appealing and follow-worthy for her more than 20 000 fans.
Heather shares her way of seeing and looking at things. The things that excite, interest and inspire her is what makes for an intriguing and personal experience on her Instagram feed. We love her quirky, colourful and contemporary designs, but we also love knowing what she loves and why she loves it. It’s the “day in the life of” feature combined with magnificent products shots that have been interestingly well styled, while the “raw” process shots sit comfortably alongside “Heather at home” style snaps.
Skinny laMinx’s Instagram account is the visual diary of a creative mind and a real page-turner at that.
We also have a new Instagram account so if you haven’t already, follow us @onedaycompanyza. We’ll be sure to inspire and delight!