In Part One of this post, we went over the basic SEO boxes your website needs to tick. Think of these as the bare minimum your website must do methodically and consistently in order for Google to rank your site. Ironically, many so-called “SEO specialists” stop here, and a basic website build often (alarmingly) may not even include all of them.
But to leapfrog from SEO circa the 2000s to SEO today, the “bare minimum” is not enough.
So once you’ve ticked your boxes there are a few more magic ingredients, and it starts with this: