There’s one way to simplify your content marketing efforts. It’s called a CONTENT STRATEGY TEMPLATE and we’ve designed a dynamic and versatile one that’s easy and fun to use.
Show your brand some love by giving it an edge in the online space.
Because you’re doing great work already and content marketing is the way you ensure people know about it.
Join our One Day Workshop on Friday, 24 August to discover how to use stories, content and social media to elevate your online offering from mediocre to memorable.
“High-quality web content that is useful, useable and enjoyable is one of the greatest competitive advantages you can create for yourself online” – Kristina Halvorson
At the heart of great content is an understanding of the importance of strategic differentiation and how to create that differentiation for your brand in a crowded online space.
Our very interactive, highly informative and insightful ONE DAY WORKSHOP, presented by co-founders Delia de Villiers and Sarah Jayne Fell, will equip you with the tools, techniques and tricks needed to elevate your brand’s content offering in a thoughtful, interesting and relevant way.
Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.
Brand/branding is a sexy term. All the cool kids (Apple, Google, Nike etc.) are seen as brands, rather than businesses per se. Brands are what teenagers covet and trendsetters worship. But ultimately branding is what sets the brilliant apart from the bla.
Considered more severely, good branding can elevate an average product into something awesome and, similarly, a lack of branding or inappropriate branding can significantly devalue or diminish an amazing product.
Strategy is a great word. It’s one of those mid-weight ones that can effortlessly be thrown into discussions to take it up just that notch or two.
But dig a little deeper and it soon becomes apparent that there is a lot of uncertainty around what strategy, and content strategy in particular, really means.
Are you on a never-ending quest to optimise your time, get more work done and achieve some semblance of a work-life balance? Well here’s a tip: there is no work-life balance. It’s all life. Rather work towards being the most effective version of yourself and know that you have all the tools you need to be the best version of yourself.
If we combine effectiveness with efficiency we get productivity. Many of us feel we need more hours in a day to reach our true potential, and being more productive can help you attain that goal. If we can achieve more with less effort, productivity increases.
1. Actions speak louder than words
While it’s often a good idea to sing your brand’s praises, talk is cheap. In business, as in life, what really counts is showing your customers how cool/ interesting/ethical/committed/relevant you are.
Your content is the best evidence of your expertise. Nobody knows your brand, product or even market better than you do and content marketing is a great way to position your brand exactly as you want.