If you do only one content marketing thing let it be this

Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.

Continue reading

Begin with brand

Brand/branding is a sexy term. All the cool kids (Apple, Google, Nike etc.) are seen as brands, rather than businesses per se. Brands are what teenagers covet and trendsetters worship. But ultimately branding is what sets the brilliant apart from the bla.

Considered more severely, good branding can elevate an average product into something awesome and, similarly, a lack of branding or inappropriate branding can significantly devalue or diminish an amazing product.

Continue reading

Let’s talk content strategy

Strategy is a great word. It’s one of those mid-weight ones that can effortlessly be thrown into discussions to take it up just that notch or two.

But dig a little deeper and it soon becomes apparent that there is a lot of uncertainty around what strategy, and content strategy in particular, really means.

Continue reading

Tips on productivity to optimise your time

Are you on a never-ending quest to optimise your time, get more work done and achieve some semblance of a work-life balance? Well here’s a tip: there is no work-life balance. It’s all life. Rather work towards being the most effective version of yourself and know that you have all the tools you need to be the best version of yourself.

If we combine effectiveness with efficiency we get productivity. Many of us feel we need more hours in a day to reach our true potential, and being more productive can help you attain that goal. If we can achieve more with less effort, productivity increases.

Continue reading

5 Reasons your brand should be doing content marketing

1. Actions speak louder than words

While it’s often a good idea to sing your brand’s praises, talk is cheap. In business, as in life, what really counts is showing your customers how cool/ interesting/ethical/committed/relevant you are.

Your content is the best evidence of your expertise. Nobody knows your brand, product or even market better than you do and content marketing is a great way to position your brand exactly as you want.

Continue reading