3 brands rocking it on Instagram

With 300-million active users, brands can’t afford to ignore Instagram. It’s about turning every aspect of your product, brand and process into swoon-worthy eye candy that delights and inspires. A picture tells the story of a thousand words, after all.

Here’s a look at three local brands whose Instagram feeds we can’t get enough of.

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Show, don’t tell: SA brands getting content marketing right

Show, don’t tell – a writing technique as old as Ernest Hemmingway – is an apt mantra for a more recent phenomenon: content marketing.

The key to content marketing is building a culture around an industry or a mindset without constant reference to a brand. Story making not telling, it’s building the world in which your product must live. It’s creating a market where one previously did not exist by creating a demand for a way of life that you can offer.

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