Tongue-in-content’s-cheek

When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.

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Workshop: Optimise your online presence on a budget

Cash flow is a real thing! We hear you and we understand that often, especially if you’re running a small business, you simply don’t have the budget for elaborate marketing campaigns (even though you know it is very important).

That’s why we’re lending a helping hand in the form of an interactive workshop to share with you everything we know about optimising your web presence on a budget.

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C… how to do it on Instagram

Today Instagram, the social media network that started out as a photo editing app for iOS back in 2010, has 500 million users, of which 60% use Instagram every single day, according to the official Instagram blog.

That’s an impressive number for a social media channel driven exclusively by photos and videos. It’s a channel that brands with a creative/design slant can’t afford to ignore. The key to a successful Instagram account is a strategic and consistent approach, underpinned by plenty of creativity and clear communication.

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Workshop: Content marketing for shop owners

Do you have an online shop but you’re somehow just not driving the sales you thought you would?

While a functional, user-friendly and beautiful e-commerce platform is an essential part of your online selling efforts, a shop in itself will not sell your product.

Content marketing can help your sales by creating brand awareness and nurturing a community of people interested and inspired by your offering, which ultimately creates brand recognition and loyalty to drive those sales.

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Tips for getting your work featured by a blogger

On Thursday, 14 April 2016, Shopstar hosted prolific blogger Lana Kenney of Lanalou Style at their monthly Echat, held at Truth Coffee at Prestwich Memorial in Cape Town.  

Lana’s been blogging since 2009, having grown her lifestyle blog into one of the biggest of its kind in South Africa. At this intimate event she shared tips with online shop owners for how to get their work noticed and featured by bloggers.

Here are some of the key takeouts she shared:

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Why a content calendar is a good plan

“Plans are of little importance, but planning is essential”, Winston Churchill once said.

These wise words are especially relevant to content calendars. The content calendar itself is not as important as it is to use it for guiding your content production and dissemination.

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