C… how to do it on Instagram

Today Instagram, the social media network that started out as a photo editing app for iOS back in 2010, has 500 million users, of which 60% use Instagram every single day, according to the official Instagram blog.

That’s an impressive number for a social media channel driven exclusively by photos and videos. It’s a channel that brands with a creative/design slant can’t afford to ignore. The key to a successful Instagram account is a strategic and consistent approach, underpinned by plenty of creativity and clear communication.

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Workshop: Content marketing for shop owners

Do you have an online shop but you’re somehow just not driving the sales you thought you would?

While a functional, user-friendly and beautiful e-commerce platform is an essential part of your online selling efforts, a shop in itself will not sell your product.

Content marketing can help your sales by creating brand awareness and nurturing a community of people interested and inspired by your offering, which ultimately creates brand recognition and loyalty to drive those sales.

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Tips for getting your work featured by a blogger

On Thursday, 14 April 2016, Shopstar hosted prolific blogger Lana Kenney of Lanalou Style at their monthly Echat, held at Truth Coffee at Prestwich Memorial in Cape Town.  

Lana’s been blogging since 2009, having grown her lifestyle blog into one of the biggest of its kind in South Africa. At this intimate event she shared tips with online shop owners for how to get their work noticed and featured by bloggers.

Here are some of the key takeouts she shared:

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