When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.
In Part One of this post, we went over the basic SEO boxes your website needs to tick. Think of these as the very bare minimum that your website must do methodically and consistently in order for Google to rank your site. Ironically, many so-called “SEO specialists” stop here, and a basic website build often (alarmingly) may not even include all of them.
But to leapfrog from SEO circa the 2000s to SEO today, the “bare minimum” is not enough.
So once you’ve ticked your boxes there are a few more magic ingredients, and it starts with this:
Content marketing is the future of SEO.
In a nutshell SEO – or Search Engine Optimisation – is brought about by Google’s search engines indexing your site, and it recognising that your website and its content is relevant to people’s searches.
Content marketing is a cost-effective and authentic way to bring your audience closer to your brand. Here are five reasons your brand should be investing in content marketing.
1. Actions speak louder than words
While it’s often a good idea to sing your brand’s praises, talk is cheap. In business, as in life, what really counts is showing your customers how cool/ interesting/ethical/committed/relevant you are.
Your content is the best evidence of your expertise. Nobody knows your brand, product or even market better than you do and content marketing is a great way to position your brand exactly as you want.