SEO in 2015, part two (the critical bit)

In Part One of this post, we went over the basic SEO boxes your website needs to tick. Think of these as the very bare minimum that your website must do methodically and consistently in order for Google to rank your site. Ironically, many so-called “SEO specialists” stop here, and a basic website build often (alarmingly) may not even include all of them.

But to leapfrog from SEO circa the 2000s to SEO today, the “bare minimum” is not enough.

So once you’ve ticked your boxes there are a few more magic ingredients, and it starts with this:

Content marketing is the future of SEO.

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5 Reasons your brand should be doing content marketing

1. Actions speak louder than words

While it’s often a good idea to sing your brand’s praises, talk is cheap. In business, as in life, what really counts is showing your customers how cool/ interesting/ethical/committed/relevant you are.

Your content is the best evidence of your expertise. Nobody knows your brand, product or even market better than you do and content marketing is a great way to position your brand exactly as you want.

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