Friends, business partners and occasional housemates, Carla Erasmus and Christa Botha met each other through mutual friends at a braai one Friday night in 2014. Less than a week later they had established Bofred – the name a quirky combination of Christa’s surname and Carla’s second name, Frederika – a boutique art, furniture and design business based in Cape Town.
Content marketing is an essential part of growing your brand and business, but it can be a very time-consuming – and even challenging – task if it’s not your main area of expertise.
When it comes to optimising and streamlining your content marketing efforts using the right tool for the job can improve your productivity tenfold
Here are some of our favourite and most frequently used tools. Many of them are free or come at a minimal fee.