On Newsletter Signups: To pop up or not to pop up?

Or: The artful seduction of getting someone to sign up to your newsletter.

Newsletter popups. You know those irritating things that pop up on a website the minute you land, or obstruct your screen while you’re trying to read? The variation is endless and yet the message is essentially the same (“Sign up to our newsletter”) with the intent generally also being the same (“We want your email address to market at you”). Maybe it’s to sell things to you, maybe it’s to get you to read articles to get advertisers to sell to you… you get the drift.

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Tongue-in-content’s-cheek

When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.

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Copy that

Some sources reckon we read 50 000 words a day. Others estimate that number to be closer to half a million. Whichever it is, we’re exposed to many words every day.

For anybody using words to grow their business this can be daunting. When it comes to online marketing there’s no time for mincing words. Your copy needs to be clear, concise and creative. It also needs to have a clear tone and style that distinguishes your offering and establishes your identity in some very crowded spaces.

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