If you do only one content marketing thing let it be this

Yes, that is a clickbait title. But you don’t have to signup for anything or click on more or first figure out how to block the popups to find out what that thing is. And, sorry to say, you probably won’t be blown away by the answer… One of the most effective content marketing tools is a newsletter.

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Workshop: Content marketing for shop owners

Do you have an online shop but you’re somehow just not driving the sales you thought you would?

While a functional, user-friendly and beautiful e-commerce platform is an essential part of your online selling efforts, a shop in itself will not sell your product.

Content marketing can help your sales by creating brand awareness and nurturing a community of people interested and inspired by your offering, which ultimately creates brand recognition and loyalty to drive those sales.

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Why a content calendar is a good plan

“Plans are of little importance, but planning is essential”, Winston Churchill once said.

These wise words are especially relevant to content calendars. The content calendar itself is not as important as it is to use it for guiding your content production and dissemination.

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SEO in 2015, part two (the critical bit)

In Part One of this post, we went over the basic SEO boxes your website needs to tick. Think of these as the very bare minimum that your website must do methodically and consistently in order for Google to rank your site. Ironically, many so-called “SEO specialists” stop here, and a basic website build often (alarmingly) may not even include all of them.

But to leapfrog from SEO circa the 2000s to SEO today, the “bare minimum” is not enough.

So once you’ve ticked your boxes there are a few more magic ingredients, and it starts with this:

Content marketing is the future of SEO.

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Content marketing tools and resources for small businesses

Content marketing is an essential part of growing your brand and business, but it can be a very time-consuming – and even challenging – task if it’s not your main area of expertise.

When it comes to optimising and streamlining your content marketing efforts using the right tool for the job can improve your productivity tenfold
Here are some of our favourite and most frequently used tools. Many of them are free or come at a minimal fee.

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Taking the bland out of boring

As brands are increasingly waking up to the importance of content as a fundamental building block of their marketing strategy, the question for many remains: “What should my content be about?”

As the Content Strategist rightly pointed out in this article, it is easy if you’re Nike or GoPro or some other inherently cool brand. But what if your business is banking or insurance… or washing powder?

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