When you’re obsessed with content, like we are here at One Day Company, and when you spend a great deal of the day looking at the content of various brands on different channels, as we do, you find all kinds of gems. Whenever I see something clever, amusing or stupid that is related to content, branding, storytelling, content marketing and the like, I take a screenshot and save it to a folder.
Strategy is a great word. It’s one of those mid-weight ones that can effortlessly be thrown into discussions to take it up just that notch or two.
But dig a little deeper and it soon becomes apparent that there is a lot of uncertainty around what strategy, and content strategy in particular, really means.
“Plans are of little importance, but planning is essential”, Winston Churchill once said.
These wise words are especially relevant to content calendars. The content calendar itself is not as important as it is to use it for guiding your content production and dissemination.
Some sources reckon we read 50 000 words a day. Others estimate that number to be closer to half a million. Whichever it is, we’re exposed to many words every day.
For anybody using words to grow their business this can be daunting. When it comes to online marketing there’s no time for mincing words. Your copy needs to be clear, concise and creative. It also needs to have a clear tone and style that distinguishes your offering and establishes your identity in some very crowded spaces.