3 Fabulous fashion blogs

The measure of excellent content is, arguably, its appeal to the reader who isn’t necessarily interested in the topic but becomes engrossed because it is well conceptualised, well  researched, flawlessly written and beautifully presented.

Lately I’ve been particularly inspired by fashion brands that are doing a great job of content. Here’s a look at current favourites.

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Workshop: Content marketing for shop owners

Do you have an online shop but you’re somehow just not driving the sales you thought you would?

While a functional, user-friendly and beautiful e-commerce platform is an essential part of your online selling efforts, a shop in itself will not sell your product.

Content marketing can help your sales by creating brand awareness and nurturing a community of people interested and inspired by your offering, which ultimately creates brand recognition and loyalty to drive those sales.

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