Platform Creative Agency in Cape Town needed a new website to showcase their portfolio of work. As the key online platform for a premium creative agency, we aimed to create a highly slick, well-considered design space that could stand up to the premium creative work they do in curation, visual identity and brand strategy for major brands and businesses.
We opted for a design that was slightly out of the norm in order to stand out. As a creative entity themselves, we did not want their website to look standardised or template-based. We accomplished this using a vertical left-aligned menu, carefully considered copy that avoids the usual navigation terms, and powerful images used at full size for maximum impact.
As a design tool, we used their logo concept of staggered letters which create the sense of a platform, and mirrored these forms in the text alignment and paragraph shapes on their website.
We built the website on WordPress so that the content is easy for the agency to update themselves ongoing. We also assisted with setting up hosting and changing their URL and email addresses.